Because establishing goals is so important, you should put a great deal of time and mental effort into the process. The more specific your vision, the more likely you are to organize yourself around it.

For example if your goal is to “increase business”, you have nothing on which to develop an organizational strategy. The statement is too vague, and the time frame open-ended.

If however you say, “I want to increase my personal contribution to revenues by 30 percent in the next 18 months,” then you have begun to shape your vision. You have defined clear goals and set the time frame.

The goal is still a bit fuzzy, though, you can do better. What elements of revenue are within your control? Once you answer this question you can hone your vision even further.

The end result should be like; “MY goal is to close three of the ten prospects I am working on in order to increase my contribution to company revenues by 30 percent in the next 18 months.

Now you have something to sink your teeth into. You have set the goal, clearly defined the vision, and established a reasonable time frame and end result.

From this point on you can break your goal into manageable bites, focusing on each step needed to close the three deals. The process becomes easy because the goal and vision is specific.

Everything Counts!
Gary Ryan Blair
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Gary Ryan Blair is President of The GoalsGuy. A visionary and gifted conceptual thinker, Gary is highly regarded as a speaker, consultant, strategic planner, and coach to leading companies throughout the globe. Visit The GoalsGuy!

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